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Playable ads, from brief to every network
Specs, guides and honest comparisons for UA and creative teams making playables from their own game.
Getting started with playable ads
Basics · 5 min read
What is a playable ad?
A playable ad is a short interactive slice of a game shown as an ad. How playables work, where they run, how they're built, and when they beat video.Guide · 11 min read
How to make a playable ad from your own game (without rebuilding it)
Three ways to turn your game into a playable ad: engine export, HTML5 rebuild, or building from your APK. Steps, specs, testing and mistakes to avoid.Guide · 7 min read
Your first playable for your first AppLovin campaign
A starter guide for small studios: budget, creative mix, how to build and test your first AppLovin playable, and what to do in the first two weeks.Basics · 7 min read
Anatomy of a playable ad: hook, tutorial, fail state, end card
The five parts of a playable ad, what each one has to do, how long it should take, and what the data says about lead-in video, tutorials, win vs fail and end cards.Glossary · 8 min read
See all →Playable ads glossary
Plain definitions of MRAID, end card, IPM, D7 ROAS, creative fatigue, reskin, misleading ads and more, written for mobile game UA and creative teams.Specs by network
Spec · 7 min read
Playable ad specs by network (2026): size limits, MRAID and file format
File size, format, MRAID and click-out code for AppLovin, Meta, Google, TikTok, Unity, Mintegral, Moloco, Liftoff and Snapchat. Verified Sep 2026.Spec · 6 min read
AppLovin playable ad requirements and how to test before you upload
AppLovin's 2026 playable rules: 5 MB single HTML, MRAID 2.0, mraid.open. Plus how to test with Playable Preview and fix common rejections.Spec · 6 min read
Meta playable ad specs: Facebook, Instagram and Audience Network
Meta's 2026 playable ad rules for Facebook, Instagram and Audience Network: 5 MB HTML or ZIP, no mraid.js, FbPlayableAd.onCTAClick, placements and testing.Spec · 6 min read
Google Ads and AdMob HTML5 playable specs
Google's 2026 rules for HTML5 playables in App campaigns and AdMob inventory: 5 MB ZIP, ExitApi.exit, orientation meta tag, allowed libraries and validation.Spec · 5 min read
TikTok playable ad specs
TikTok's 2026 playable rules: ZIP under 5 MB with index.html and config.json, the TikTok Playable SDK, window.openAppStore, orientation and testing.Spec · 7 min read
See all →Why is my playable ad over 5 MB? How to cut file size
Where playable ad file size really goes (base64, video, fonts, engine code) and how to get under 5 MB, with 2 to 3 MB as the practical target.Strategy and performance
Guide · 8 min read
Your playable is fatiguing: how to iterate a winning playable
How long playables last, what to change first when performance drops, and the 70/30 split top studios use between variations and new concepts.Guide · 7 min read
What to track inside a playable ad
The in-playable events UA teams should ask for, what AppLovin, Mintegral and Unity let you track, and how to connect engagement to D7 ROAS.Strategy · 6 min read
How many playables should you test a month?
How many new playables to ship a month by budget and stage, the 70/30 split between variations and new concepts, and how much data each test needs.Comparison · 6 min read
Playable vs video vs interactive end card: which to use when
When to run a video ad, an interactive end card or a full playable in mobile game UA, what each costs to make, and how the three work together.Guide · 7 min read
Video-to-playable: when it works and when it doesn't
What video-to-playable tools actually produce, which videos convert well into playables, where the approach breaks, and how to go from a winning video to a real playable.Policy · 7 min read
See all →Fake vs real playable ads: what Google Play, Apple and the ASA allow
What regulators and app stores now say about misleading mobile game ads, the Playrix and Evony rulings, and why real gameplay is the safer bet.Prompt library
Tested prompts for game art production. Copy one, or run it in Genie.
CharactersAsset turnaroundA 3x3 turnaround sheet from one front view, before 3D or outsourcing.
Concept and styleSketch to renderAn approved sketch, finished in your game's style.
LiveOps and seasonalSeasonal reskinThemed versions of buildings, items, UI and characters, still recognizable.
Store, CRM and localizationMulti-language localizationOne image in 5 to 15 languages, or with your approved translations.
Asset setsIcon setInventory, shop and event icons that read as one set.
Asset setsThemed card setA full collectible album with one theme and one look.
Offers and monetizationAdd currencies to imageYour coins and gems in offer art, on-model and lit like the scene.
CharactersCharacter expressionsNine emotions in one sheet for dialogue, emotes and win screens.
Guides
Step-by-step workflows that chain prompts from the library.
Character kitHow to build a complete character kit for a mobile game with AIA step-by-step workflow from one approved character to a turnaround, expression sheet, pose set, rig parts and idle loop, using five chained prompts.
Seasonal event artHow to reskin your mobile game for a seasonal event with AIA LiveOps workflow for Halloween, winter or any event: reskin plan, costumes, lighting, event icons and the launch post, chained in one consistent look.
Offer artHow to create and test in-game offer art with AIA workflow for offer pop-ups and store packs: currency in the art, a clear pack ladder, rarity tiers, color and copy variants, and every placement.
Localize store and CRMHow to localize store and CRM creatives into 10+ languages with AIA workflow to take one approved store screenshot, pop-up or banner into 10 or more languages: drafts, approved copy, length fixes and every format.
Card albumHow to build a collectible card album for a mobile game with AIA workflow for card collection features: set the album's look, generate the cards in consistent batches, add rarity, make reward icons and cut out.
Choose an AI image modelHow to choose the right AI image model for your game artA test protocol for picking an AI image or video model per asset type: check what's available, test on your real prompt, judge against your style guide, save the winner.
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